FLIP YOUR TOP OF FUNNEL
Explanation builds awareness.
Experience builds trust.
Most entry points explain your method.
Chrysalis’ AX starts the experience.
Because trust doesn’t come from explanation.
The top of funnel usually looks something like…
Lead magnet → Webinar → Email sequence.
That may build belief, but your potential client doesn’t get to experience the magic of your method.
So someone thinks: “This makes sense.”
They don’t think: “Oh. This is already working on me.”
That gap is expensive.
The issue isn’t traffic.
It isn’t messaging or copy or that your framework needs to be simplified.
It’s that your entry point doesn’t carry your reasoning.
So persuasion does the heavy lifting.
Instead of structure.
What an Adaptive Experience (AX) Entry Point Does Instead:
An AX takes one clearly defined pathway in your method and builds it into a contained experience someone can move through on their own.
Not an open-ended chatbot trained on your content.
One pathway. Built properly.
People enter their real situation: labs, symptoms, constraints, history, goals.
They move through your stages in order.
What changes is how each stage meets them.
If someone indicates X, they don’t get the same emphasis as someone who indicates Y.
If they’re not ready for step four, they don’t skip to step six.
Your sequence stays intact while the application adjusts inside it.
At the end, they get a structured output based on your method responding to their context.
Not a motivational paragraph or Cosmo quiz style archetype.
You’re not live.
They’re not guessing.
The system isn’t improvising.
It carries your reasoning forward.
as a result…
Someone experiences your method applied to them before they enroll. When they join, they aren’t starting from explanation.
They’re continuing from movement.
When we moved from a static to an adaptive experience, three things changed:
Engagement increased by 50%
Completion time shortened by 62%
Participation rose overall
The material didn’t change.
The structure did.
Proof Point: Why do live challenges convert?
Because for five days, you actually run the method.
People move.
They feel it.
They see themselves inside it.
And then… you’re exhausted.
Because that week you were:
Practitioner.
Host.
Marketer.
Sales engine.
Tech support.
Human nervous system regulator.
Live experiences convert.
They just require you to be… live.
What an AX Edition Looks Like:
Let’s say you have a 6-step Metabolic Reset.
Instead of:
Download PDF → Watch Webinar → “Hope you apply it”
Someone:
Enters your Reset pathway
Moves through each stage in sequence
Responds to prompts aligned to your diagnostic logic
Receives guidance shaped by their inputs
Leaves with a structured output tied to their context
They don’t simply understand your Reset. They can actually see themselves inside it.
What this changes…
People feel your method working before deeper commitment.
Your top of funnel becomes experiential without becoming live.
And you stop carrying the entire conversion process on your nervous system.
We’re not promising magic conversion spikes.
We’re replacing explanation with structured application.
You stop being the mechanism that makes the method experiential.
An AX Edition is one high-impact Adaptive Experience, built properly. That means…
One defined framework or pathway.
(typically 5–8 structured stages)Full build by our team of developers
of a guided Adaptive Experience and hosted delivery via Chrysalis.Strategy and scoping
to clarify sequence and decision logic.Onboarding and implementation support
to ensure you're ready before, during, and after launch.This does not include full-course rebuilds, LMS migrations or integrations, enterprise deployments, or multiple frameworks in a single engagement.
This becomes a launch-ready asset you can use as:
a paid entry experience…
a tripwire…
a lead magnet…
or a structured companion to an existing program.
You built the method.
You don’t have to be the engine, too.
We built this for practitioners who…
Already have a defined framework.
Don’t want to live-launch forever.
Care about experience and results.
Don’t want open-ended AI.
Care about client privacy and intellectual property boundaries.
If your method is fuzzy, we’ll clarify it first.
If it’s solid, we build it.
An AX Edition Build, Broken Down
This isn’t a bundle of features.
We don’t do sprawling AI experiments.
We build one pathway, intentionally structured, and make it work.
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We’re not rebuilding your entire program. And we’re definitely not turning all of your intellectual property into some amorphous AI assistant.
An AX Edition focuses on one defined pathway inside your method — usually a 5–8 step sequence, assessment, or structured process that already creates clarity when you walk someone through it live.
We take that contained pathway and build it properly. Not as content. Not as a quiz. As an experience someone can actually move through.
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If your method has an order, we keep the order.
Participants move through the stages the way you intended them to. They don’t skip the foundations to jump to the advanced material. They don’t cherry-pick the part that feels most urgent and bypass the work that makes it effective.
The progression holds. That’s part of why your method works in the first place.
What changes isn’t the sequence. It’s how each stage meets the person.
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Instead of passively watching videos, participants enter their actual situation into the experience.
Their symptoms.
Their labs.
Their patterns.
Their constraints.
Their goals.The system responds inside your framework.
If someone signals X, they don’t get the same emphasis as someone signaling Y. If they aren’t ready for step four, they don’t get pushed into step six.
The logic stays yours. The application adjusts within it.
This is the difference between “content about your method” and your method actually being applied.
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At the end, they don’t leave with a vague sense of inspiration.
They leave with something structured and specific to them — a summary or orientation built from what they actually entered, translated back through your framework.
It gives them language. Clarity. Direction.
And it gives you a participant who has already engaged your method in context, not just consumed an explanation of it.
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Before we build anything, we work with you to map the pathway properly.
Where does your reasoning branch?
What changes emphasis?
What must never be skipped?
What signals actually matter?We’re not uploading content blindly. We’re translating your discernment into structure.
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We help you think through the experience around the experience.
How do people get introduced to it?
What do they need to understand before they begin?
What emails support completion instead of just driving clicks?
If there’s a live kickoff, how do you frame what’s happening so it feels intentional, not experimental?We also share best practices we’ve learned from other builds: where people tend to stall, what increases completion, what makes the experience feel cohesive instead of confusing.
The build matters.
The surrounding UX matters just as much.You’re not just getting a structured adaptive experience.
You’re getting support to make sure it actually lands. -
This is a fully virtual build. You don’t need a tech team. You don’t need to manage AI infrastructure.
You bring a defined method.
We handle the architecture.
Your build fee covers the design, architecture, and implementation of a single Adaptive Experience. After launch, if you choose to run this at scale, platform usage is billed separately based on submission volume. That keeps the build focused and the infrastructure sustainable.
Bonuses
If you decide to move forward during IHS, we’re including a few things we don’t normally bundle into a standard AX Edition. Just because it makes sense while we’re in the room together.
First access to our build calendar.
1
You align your build with your actual launch timeline. We don’t run unlimited builds at once, so you’ll get first come first serve to our calendar.
Expanded Strategy + Messaging Support
2
Additional strategy time focused on positioning and launch integration, so your AX Edition doesn’t feel like “a cool new tool.” It feels like a natural, intentional entry into your ecosystem.
That can include launch emails, kickoff framing, UX walkthroughs, and best practices we’ve learned from other builds.
Hands-on support throughout the build process (normally a $5,000 add-on).
3
We take on more of the cognitive load — refining prompts, tightening logic, polishing participant language. You’re not left translating your thinking into system architecture alone. The final experience reflects your reasoning without you having to become a product designer.
We’re not funnel hackers. We build infrastructure that carries your reasoning.
Static funnels still exist.
Live challenges aren’t taboo.
We just built a third option.
*You’ll speak with our founder and/or president directly. We’ll explore your method, ask good questions, and decide together if this makes sense.